Privacy Policy

Our website address is: https://alekseidiamonds.com/

At Aleksei Diamonds ("Aleksei Diamonds," "we," or "us"), we respect our customers' privacy. This privacy policy ("Policy") describes how we collect, use, and disclose consumers' personal information, including information collected in our retail locations and through our Website (which include brands' websites, and all other websites, mobile sites, services, applications, platforms and tools where this Policy appears or is linked) (collectively, the "Services"). 

By providing information to us (by any means, whether in a store, in correspondence, via our Website or otherwise) you consent to our use of the information you provide in accordance with this Policy. If you do not agree with this Policy or our practices, please do not use our Services.

This Policy may change from time to time and is incorporated into our Website Terms of Use. Your continued use of our Website constitutes your acceptance of those changes. We encourage you to review this Policy periodically.

1. Information We Collect

There are several ways we may obtain information about you, including through (A) information you provide to us directly; (B) information that we automatically collect; and (C) information we receive from third parties. This includes data that identifies you personally whether directly (i.e., your name) or indirectly (i.e., information associated with the device you use online).

1A. Information You Provide

1B. Information Automatically Collected

Whenever you visit our Website, we, and our third-party advertisers and service providers, may use a variety of technologies such as cookies, web beacons, pixel tags, log files, local shared objects (Flash cookies), HTML5 cookies, or other technologies to automatically or passively collect certain information about your online activity, such as the following:

Usage Information.  We automatically collect information about your use of the Services, including your Internet Protocol ("IP"), unique device identifier, device characteristics, system settings and preferences, search queries, referring URLs, and the time and date of your usage.  We also use cookies and similar technologies, server logs and other automated means to collect and store information about your preferences, how you interact with our Website, and how you interact with emails that we send to you.

We may link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you for the purposes described below, and to let us know, for example, whether you have opened an email we sent to you. While you can change your cookies settings in your browser, without cookies, you may not be able to use all of the features of our Website.

1C. Information Collected From Third-Party Services

The types of personal information we may collect include:

Information You Provide When You Use the Services.

Identifiers and Account Information.  We collect:

• Your name, postal address, email address, mobile or other telephone number, username and password if you register an account with us. 

• Content information you provide, including photos and comments.

• Customer service inquiries, and related history that you share with us.

Demographic Information.  We collect information you provide regarding your personal or professional interests, date of birth, anniversary date, demographics (such as gender, occupation, income and marital status), experiences with our products, and shopping and contact preferences.

Geolocation Data.  We also may collect information about the location of the devices used to access the Website ("Location Data"). Location Data includes: (a) the location of the mobile device or tablet derived from GPS or WiFi use; (b) the IP address of the mobile device or tablet or internet service used to access the Website; and (c) other information made available by a user or others that indicates the current or prior location of the user, such as geotag information in photographs.

Financial Account Information. If you make a purchase from us, we collect payment-related information, depending on the form of payment you choose.

Commercial Information.  We collect purchase, return, wish list and transaction information, as well as media consumption, previous purchases, shopping habits, loyalty program information, and lifestyle preferences. 

Information You Provide about a Third Party. If you send someone else a communication from the Website, such as sending an invitation to a friend, the information you provide (e.g., name, e-mail address) will be used to facilitate the communication.

Information You Provide about a Third Party. If you send someone else a communication from the Website, such as sending an invitation to a friend, the information you provide (e.g., name, e-mail address) will be used to facilitate the communication.

Information You Provide Through Social Media. You may also be given the option to link to your social media account through the Website. When you do, we may automatically receive certain information about you based on your registration and privacy settings on those third party services. This may include name, user name, demographic information, updated address or contact information, location, interests, and publicly-observed data, such as from social media and online activity..

1D. Aggregate or De-Identified Information

We may aggregate or deidentify any personal information we collect. We may share the aggregated or deidentified information with our business partners and service providers, And we may use such information for our own purposes.

2. How We Use the Information We Collect

We may use the information described above for the following business purposes:

• to provide the Services to you;

• to process and track orders and otherwise fulfill your requests;

• to respond to comments, questions, or concerns;

• to prevent and detect fraud and other unlawful activity, claims and other liabilities;

• to alert you about a product safety announcement or recall or correction of an offer, promotion, or advertisement;

• to verify and validate your identity to reduce credit risk and manage collections;

• to carry out our obligations and enforce our rights; and

• to comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies.

We may use the information described above for the following commercial purposes:

• to improve or develop new services and product offerings;

• to identify, offer, and contact you with personalized content and advertising, including newsletters, articles, product;

• to customize or personalize your shopping experience;

• to validate or update the information we collect from or about you;

• to alert you about new products or services, savings awards, event invitations, and other information;

• to conduct market research, surveys, and similar inquiries to help us understand trends and customer needs across product categories or customer groups;

• to enroll you in loyalty or other programs, and enter you into sweepstakes and promotions or contact you regarding a contest prize;

• to notify you of changes to our Website or any products or services we offer;

• for marketing and promotional purposes.

3. Information We Share

3A. Sharing of Information By You

We offer many ways to find, enjoy, and share content. Your activity in connection with our Website may include filling out surveys, reviewing and rating products or services, inquiring about or purchasing products or services, participation in online communities, "liking" or "sharing" our content to your social media accounts or pages or otherwise interacting with our Website.

Any information you disclose on publicly-facing aspects of our Website or on other third-party websites becomes public information. Please exercise caution when disclosing personal information in these public areas.

3A. Sharing of Information By Us

We may share personal information with others in the following ways:

• With vendors and advertising partners who help us reach you with ads that are tailored to your interests, as described under "Interest-Based Advertising Choices" below.

• With analytics partners, who help us understand the use of our Website. 

• With service providers that provide business, professional or technical support functions for us (including fulfilling and shipping orders), help us operate the Services, or administer activities on our behalf. 

• With our Family of Companies, such as our various brands identified at the outset of this Privacy Policy, and our affiliated company Aleksei & Co. Diamonds. We share personal information within this family of companies for business, operational, promotional and marketing purposes.

• With partners in co-branded relationships such as advertisers that provide products and services or rewards programs. We may share information with these third parties if you participate in a co-branded, co-sponsored, or jointly presented promotion, contest, survey, voting feature, or service.

• If we are required to do so by law or court order, to enforce or apply our Terms of Use or if we believe in good faith that such release is necessary or appropriate to protect the rights, property, or safety of our company, customers, affiliates, or others. 

• In connection with the sale, transfer, acquisition, merger, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change or ownership or control by Signet or any affiliated company (in each case, whether in whole or in part). When one of these events occurs, we will use reasonable efforts to require the recipient to use personal information in a manner consistent with this Policy.

In addition, we may aggregate or deidentify personal information and use or disclose the aggregated/deidentified information for marketing, analytics, and other purposes. 

4. Interest-Based Advertising Choices

We may collect information about your use of the Services to provide you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our ads are served. You may see our ads on other websites or apps because we use third-party ad networks to serve our ads.

The networks use this information to show you advertisements that may be tailored to your individual interests. The information our ad networks may collect on our behalf includes data about your visits to websites that serve our advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Website and on third-party websites that participate in these ad networks. This process also helps us track the effectiveness of our marketing efforts.

To learn more about interest-based advertising, and to opt out of the use of your information for such advertising by the Digital Advertising Alliance (DAA) participating companies, please visit http://optout.aboutads.info.

To opt out from the use of information about your online activities for interest-based advertising by Network Advertising Initiative (NAI) member companies, please visit http://optout.networkadvertising.org.

To opt-out of the use of your mobile device ID for targeted advertising, please see http://www.aboutads.info/appchoices.

If you wish to prevent your data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout/.

You can also control how some information is collected through your browser or mobile device.  You can adjust your browser settings to limit or block certain cookies, but this may prevent us from storing your preferences and may make some features of the Services inoperable.  Refer to your browser's help menu for further details.  On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.  You may need to set these preferences on each browser or device you use.

5. Other Choices About the Use of Your Personal Information

Mailing Lists.  You can unsubscribe from receiving our emails by following the "Unsubscribe" link provided in our emails. If you receive marketing communications from one or more brands or affiliates, you should opt-out individually from each of the affiliates from which you are receiving brand-specific marketing communications. Opting out of communications does not affect our communication with you via telephone or email regarding your orders or other sales or service transactions.

Geolocation Data.  If you gave us consent to collect Location Data from your device and no longer want us to collect this kind of data, please delete the app or disable the app's access to location in the privacy settings on your device or tablet. Note, however, that disabling the location setting may affect your ability to access and use that app.

Access, Deletion, and Other Requests.  If you are a California resident, you may request access to the personal information we maintain about you or request that we correct, amend, delete or block the information by contacting us. You may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information, and we will apply your preferences going forward. 

If you have a Website account, you can log in to view and update your account information. Please contact us with questions or concerns, to request edits to your personal information, or to have your personal information removed from our database. .

If you choose to delete your account information, we may still retain certain information for internal purposes and recordkeeping integrity, as well as to prevent fraud, resolve disputes, enforce our Terms of Use or other policies, take actions we deem necessary due to technical and legal requirements, and as dictated by constraints related to the security, integrity and operation of the Services.

6. How We Protect Personal Information

We use technical, administrative, and procedural measures to help protect your personal information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us.

7. Children's Privacy

We are committed to protecting the privacy of children. The Website is not directed to children and we do not knowingly collect any personal information from children. If a child under the age of 16 has provided us with personal information online, we ask that a parent or guardian please contact us, and we will take reasonable steps to delete personal information provided by the child.

8. Do Not Track Policy

Some browsers have a "do not track" feature that lets you tell websites that you do not want your online activities tracked. At this time, the Websites do not respond to web browser "do not track" requests or similar signals that users may employ.

9. Links to Third-Party Sites & Services

Our Website may contain links to third party websites (including social networks and related plugins) operated by individuals or companies unrelated to us. Please be aware that we are not responsible for the privacy practices of such third party websites. We provide links to these websites for your convenience only and you access them at your own risk. We recommend that you review the privacy policies and terms of use posted on and applicable to such third party websites prior to utilizing them.

Our Website may also offer you the ability to interact with social plugins from social media sites, which may allow us and/or the social media site to receive data from or about you. In some cases, we may know that you clicked on a social plugin, such as a Twitter Follow button, or receive other information from the social media sites. Similarly, if you have previously provided personal information to a third-party operating a plug-in on this Website, then such third-party may recognize you on our Website. Your use of social network plugins is subject to each social media site's privacy policy, which may be different from ours, so please read these policies carefully to understand their policies and your options. As with linked sites, we have no control over the information that is collected, stored, or used by social network plugins, and are not responsible for the practices of such sites.

10. Retention of Personal Information

We keep your personal information for as long as we think is necessary or advisable, and we reserve the right to retain it to the full extent not prohibited by law.

11. Your California Privacy Rights

California residents may take advantage of the following rights:

Access.  You may request, up to two times each year, that we disclose to you the categories and specific pieces of personal information that we have collected about you, the categories of sources from which your personal information is collected, the business or commercial purpose for collecting your personal information, the categories of personal information that we disclosed for a business purpose, any categories of personal information that we sold about you, the categories of third parties with whom we have shared your personal information, and the business or commercial purpose for selling your personal information, if applicable.

Deletion.  You may request that we delete personal information that we have collected from or about you. Note that there are some reasons we will not be able to fully address your request, such as if we need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to exercise our rights, or to comply with a legal obligation.

Opting Out of Sale.  You may request to opt out of Aleksei Diamonds's sale of your personal information to third parties, and to our family of companies that do not share the same brand name, for their commercial purposes. This means that, if you opt out, going forward, we will not share your information with such third parties to use for their purposes unless you later direct us to do so. To effect the opt out, please click on the Do Not Sell My Information link on our website footer or submit a request in writing to the contact information below.

If you have questions about how to take advantage of these rights, please call us at 310-968-9306. We will respond to your access and deletion requests, after proper verification.

We value your privacy and will not discriminate in response to your exercise of your privacy rights.

For purposes of compliance with the California Consumer Privacy Act, in addition to the further details as described throughout this Privacy Policy, we make the following disclosures:  

We collect the following categories of personal information: Identifiers/Contact Information, Commercial information, Internet or other electronic network activity information, geolocation, visual and audio information, and inferences drawn from the above.  The sources of these categories of personal information are our customers, their devices, data brokers, and advertising networks.

We may sell the following categories of personal information: Identifiers/Contact Information, Internet or other electronic network activity information, and inferences drawn from the above.

We disclose the following categories of personal information for a business purpose: Identifiers/Contact Information, Commercial information, Internet or other electronic network activity information, geolocation, visual and audio information, and inferences drawn from the above.

12. Locations; Data Transfer

Aleksei Diamonds is based in the United States. This Website is intended for use only by persons located in the United States. We make no claims that the Website or any of its content is accessible or appropriate outside of the United States. Access to the Website may not be legal by certain persons or in certain countries. If you access the Website from outside the United States, you do so on your own initiative, at your sole risk, and you are responsible for compliance with all applicable laws.

When you access this Website, you understand and acknowledge that we may transfer, process, and store information about you in the United States and other countries, both within and outside of the European Economic Area. By providing us with your information, you consent to the transfer to, and to the processing and storage of your information in, countries outside of your country of residence, which may have different data protection laws than those in the country in which you reside.

13. Modifications to This Policy

Any changes we may make to our Privacy Policy will be posted on this page. Please check back frequently to see any updates or changes to our Privacy Policy. If you do not agree or consent to these updates or changes, do not continue to use our Website. If we make a material change to this Privacy Policy, we will provide notice to you as required by law.

In addition to this Privacy Policy, there may be specific campaigns or promotions which will be governed by additional privacy terms or policies. We encourage you to read these additional terms or policies before participating in any such campaigns or promotions as you will be required to comply with them if you participate.

14. How to Contact Us

If you have any questions or concerns about this Privacy Policy or the practices described herein, please contact us or send mail to:

Aleksei Diamonds
9500 Bolsa Ave Ste 230-10
Westminster, CA 92683